Jackson James | HYPE Magazine Feature
Jackson James SS21 lookbook featured in HYPE Menswear & Lifestyle magazine.
The magazine includes interviews with co-founders Richard Offiong and Tony Olanipekun coupled with a "Shop The Look" section which showcases the Jackson James Bravo Signature Light Grey Sweatshirt combined with an A.P.C navy city mac, A Kjaerbede Marvin black sunglasses, Andresen Andersen beanie and BOSS mustard chinos.
The style trends section provides a snapshot of SS21 outfits from top streetwear brands such as Supreme, Fear of God, Stussy, Undefeated, Kith, Palm Angels, Billionaires Boys Club, A Bathing Ape, Human Made, Vetements, A.P.C., Noah, Heron Preston and Amiri to name a few.
HYPE also contains an Insta-Famous section which features a handful of online influencers spotlighted by the editor and his team. These randomly selected male models are the editor's recommendation to follow for style guides and fashion inspiration. This edition includes Mr Okan who has historically modeled the Jackson James Core Black Hoodie on his Instagram page.
A lifestyle magazine would not be complete without a life lesson and HYPE is no different, the article entitled "Three Life Lessons" provides readers with key takeaways and life advice from dying man who passes on the wisdom from his lived experience.
Finally the HYPE supplemental is a mixture of elements which the content team of the magazine wish to celebrate, from women who have inspired through the lockdowns with their online PT sessions, DJs providing live streams to keep you uplifted and dancing to inspirational and motivational instagram accounts to follow. The magazine editor understands that this has been a difficult period for all but now is the time to celebrate those which have got us through and look forward to normality thereafter.