Future Plans And Products
The coronavirus pandemic of 2020 disrupted our plans to launch Jackson James with a more substantial product range, however behind the scenes we are still planning, sourcing, designing, sampling and manufacturing as we have big plans for the future (as soon as life returns to normality).
A potential positive of launching with a limited range is it reduces customer confusion from too much choice. As a new brand it has been great for engagement and sales to not overload our customers with too many products, a simple introduction with a limited product range has raised brand awareness and assisted with sales.
So what is on the horizon in terms of products for Jackson James:-
- Additions to Men's range
- Tapered joggers (sweat pants)
- Tracksuits (sweatshirts or hoodies coupled with matching joggers)
- Launch of Women's range
- Inclusive of all aforementioned products and current product lines featured in the men's range in store
- Signature and typeface headwear (caps, beanies)
- Limited Editions
- Rare, exclusive items (either one-offs or extremely low volume runs)
- New product designs
- In addition to the current core and signature collections
So exciting times ahead in 2021, sign up to the newsletter for notifications of these drops.