Built To Last, Designed To Be Stylish
Approximately £140 million (350,000 tonnes) of clothing in the UK ends up as landfill each year.
Fast fashion accounts for between £4 - 8 billion of the £42 billion spent on fashion annually in the UK and attributes massively to landfill as their clothes are not designed to last.
In the Black Friday sales of 2020 some fast fashion companies were able to sell products for as low as 99p (if not lower) and even at these prices they were still able to turn a profit; these extremely cheap prices were possible due to a combination of factors:-
- Replication of trends (duplication of pre designed products which reduce or negate the usual upfront product design costs)
- Cheap fabrics used to create the clothing (often polyester or other inexpensive man made fibres)
- Rapid manufacturing (industrial machinery used to cut and stitch clothing) resulting in high volume, low quality products
- Cheap or free labour (child labour, modern slavery and other unethical forms of exploitation mean that products can be created for extremely low cost)
Most of these clothes are purchased purely because they appear to be a great deal - it is an inherent flaw in most consumers that they can't resist what appears to be a bargain even if they do not need the product, merely being extremely cheap can make a product you would never wear worth the purchase.
Statistically around 80% of clothes purchased by consumers are rarely worn if even worn at all. The estimated cost of unused clothing is around £30 billion.
It's easy to dispose of clothing which is inexpensive and poorly made after one wear (or if you wish to make room in your wardrobe) and this mentality will only increase annual landfill attributions. The popularity of social media platforms like instagram have led people to purchase more fast fashion products, as they believe they cannot be seen online wearing the same outfit more than once (without considerating the consequences of their actions on the environment).
These fast fashion clothes cannot be recycled due to the type of fabrics used to create them and so they will always contribute to landfill and other toxic byproducts (such as microplastics and greenhouse gases).
For most consumers a mindset shift when deciding on the clothes they purchase is desperately required:-
Does this item suit me? Does it fit well? Is it versatile? Is the fabric soft and comfortable? Is the workmanship of a high standard? Is the material thick and durable (is the material of a good blend)? Is it built to last?
These are questions which should be asked as a minimum, however if you care about the impact on the environment and the ethical nature of the company which you purchase your clothing from then additional questions should be raised:-
Are the materials sustainable? Is the manufacturing process of the clothing sustainable? Is the clothing recyclable? Does the company and its supply chain pay a fair wage? Do the working conditions of the employees conform to human rights standards? Is the packaging of the product eco-friendly?
The clothing produced by Jackson James is built to last in both durability and style.
We focus on using the best sustainable and ethical manufacturing processes, high quality fabrics coupled with timeless cuts and the aesthetics to ensure that your Jackson James purchases are still fashionable in years to come. We never follow fast fashion trends and it is against our brand values to incorporate any of their practices (in terms of product quality and processes).
Jackson James clothing is created to be worn multiple times and for many years, it's built to last and designed to be stylish.